Q2 2024 Performance of Top Beauty Retail Apps on iOS in the US

In the second quarter of 2024, the beauty retail app landscape on the iOS platform showcased varying degrees of user engagement and download trends. Data provided by Sensor Tower offers a glimpse into the performance of these applications.

OnSkin - AI Product Scanner saw a fluctuating revenue pattern, starting the quarter with $99K and peaking at $130K in the week of May 20. Downloads for OnSkin showed a high of 221K in late May, while weekly active users increased over the quarter, ending with 1.2M in the last week of June.

IPSY: Personalized Beauty, despite not generating revenue, experienced a download peak of 21K in early April. Weekly active users dropped to zero in late April, with a slight resurgence to 10 users in June.

Perfumerías DRUNI also reported no revenue and minimal downloads, with a peak of 9 downloads in the last week of June. The app's weekly active users were only reported at the end of May, with a total of 10 users.

Lush Fresh Handmade Cosmetics had no reported revenue or weekly active users, with sparse downloads throughout the quarter, reaching a high of 3 downloads in early June.

Lastly, Nykaa Fashion - Shopping App also did not generate any revenue and had 4 downloads reported in the week of June 10, with no data on weekly active users.

For more detailed insights and data on app performance, Sensor Tower's platform can be a valuable resource for further analysis.